About Us

Every Step Tells a Story

Based in Malaysia, AMMIE & JOYCE or more affectionately known as AJ by our friends -  was founded on a simple belief: you shouldn't have to choose between looking sharp and feeling great. From the vibrant streets of Kuala Lumpur to the far corners of the globe, we design footwear for the modern individual who is always on the move.

We’ve become a favorite among our community for our versatility. Whether it’s our travel-ready sneakers and boots - engineered for long days of exploring new cities - or our working shoes that carry you through back-to-back meetings, comfort is our baseline. Our dinner and casual collections continue that promise, blending effortless elegance with the kind of support that keeps you on your feet until the night ends.

At AJ, we take pride in our Malaysian roots. By combining ergonomic design with premium materials, we create shoes that don’t just sit in your closet—they live your life with you.

Step into your next adventure with AJ.